Competitor & SERP Analysis Tools in 2025: SE Ranking vs Semrush vs Mangools Compared

By Emma Brooks · August 15, 2025 · 3 min read

We compare keyword gap, visual overlap, SERP features detection, traffic/keywords comparison and export options.

Which One Should You Get?

  • Competitor monitoring & gap analysisSE RankingClear competitor analysis with visual insights
  • Deep competitive researchSemrushComprehensive competitor and SERP analysis
  • Basic competitor researchMangoolsSimple competitor analysis for smaller projects
Competitor & SERP analysis dashboards

Competitor & SERP analysis dashboards

Pros

  • Clear gap analysis
  • Visual competitor overlap
  • SERP features tracking
  • Easy exports

Cons

  • Limited competitor count
  • Basic SERP insights

Unique Features & Insights

The visual competitor overlap makes it easy to see which competitors you're competing with most. Gap analysis helps prioritize keyword opportunities.

Pros

  • Comprehensive competitor database
  • Advanced SERP analysis
  • Traffic insights
  • Detailed reporting

Cons

  • Complex interface
  • Higher pricing

Unique Features & Insights

The depth of competitor data is impressive—from organic traffic to paid search insights. SERP analysis helps understand ranking factors.

Pros

  • Simple interface
  • Good for beginners
  • Affordable pricing
  • Quick insights

Cons

  • Limited competitor data
  • Basic SERP analysis

Unique Features & Insights

The interface keeps competitor analysis simple and approachable. Good for getting started without overwhelming complexity.

Final Comparison Table

Feature
Keyword gap analysis
Competitor overlap
SERP features
Traffic estimates
Export options
Yes
Visual
Basic tracking
Yes
CSV, PDF
Advanced
Detailed
Advanced analysis
Detailed
Multiple formats
Basic
Basic
Basic
Basic
CSV

Choose SE Ranking for clear gap analysis, Semrush for comprehensive competitive intelligence, or Mangools for simple competitor research.


Frequently Asked Questions

How many competitors should I analyze?

Start with 3-5 main competitors, expand based on your market.

What's the most valuable competitor metric?

Keyword gap analysis—finding opportunities your competitors rank for.

Should I track SERP features?

Yes—understanding SERP features helps optimize for different result types.

How often should I analyze competitors?

Monthly deep analysis, weekly monitoring for major changes.

What's a good competitor overlap percentage?

60-80% overlap indicates strong competition in your niche.

Tags: Competitor Analysis, SEO Tools, SERP Analysis, 2025 Review

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