Competitor & SERP Analysis Tools in 2025: SE Ranking vs Semrush vs Mangools Compared
By Emma Brooks · August 15, 2025 · 3 min read
We compare keyword gap, visual overlap, SERP features detection, traffic/keywords comparison and export options.
Which One Should You Get?

Competitor & SERP analysis dashboards
Pros
- Clear gap analysis
- Visual competitor overlap
- SERP features tracking
- Easy exports
Cons
- Limited competitor count
- Basic SERP insights
Unique Features & Insights
Pros
- Comprehensive competitor database
- Advanced SERP analysis
- Traffic insights
- Detailed reporting
Cons
- Complex interface
- Higher pricing
Unique Features & Insights
Pros
- Simple interface
- Good for beginners
- Affordable pricing
- Quick insights
Cons
- Limited competitor data
- Basic SERP analysis
Unique Features & Insights
Final Comparison Table
Choose SE Ranking for clear gap analysis, Semrush for comprehensive competitive intelligence, or Mangools for simple competitor research.
Frequently Asked Questions
How many competitors should I analyze?
Start with 3-5 main competitors, expand based on your market.
What's the most valuable competitor metric?
Keyword gap analysis—finding opportunities your competitors rank for.
Should I track SERP features?
Yes—understanding SERP features helps optimize for different result types.
How often should I analyze competitors?
Monthly deep analysis, weekly monitoring for major changes.
What's a good competitor overlap percentage?
60-80% overlap indicates strong competition in your niche.
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