Rank Tracking Tools in 2025: SE Ranking vs Semrush vs Mangools Compared

By Emma Brooks · August 21, 2025 · 3 min read

We compare tracking frequency, device and location support, visibility metrics and competitor overlays.

Which One Should You Get?

  • Regular monitoring & reporting – SE Ranking – Reliable daily rank tracking with visibility metrics
  • Deep analysis & enterprise use – Semrush – Comprehensive rank tracking with historical insights
  • Small teams & simple tracking – Mangools – Simple rank tracking for smaller projects
Rank tracking dashboards

Rank tracking dashboards

📈 SE Ranking

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SE Ranking

Pros

  • Daily updates
  • Mobile & desktop tracking
  • Local rankings
  • Clean visibility metrics

Cons

  • Limited historical data
  • Basic competitor overlay

Unique Features & Insights

Daily rank updates keep you current on position changes. The visibility score gives a quick health check for your keyword portfolio.

📈 Semrush

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Pros

  • Historical data depth
  • Advanced filtering
  • Competitor tracking
  • Rich analytics

Cons

  • Higher cost
  • Complex interface

Unique Features & Insights

The historical depth helps identify long-term trends and seasonal patterns. Advanced filtering makes it easy to focus on specific keyword groups.

📈 Mangools

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Mangools

Pros

  • Simple interface
  • Affordable pricing
  • Quick setup
  • Good for beginners

Cons

  • Limited features
  • Basic reporting

Unique Features & Insights

The straightforward interface makes rank tracking accessible for smaller teams. Quick setup gets you monitoring without complexity.

Final Comparison Table

Feature
Update frequency
Device tracking
Location support
Visibility metrics
Competitor overlay
SE Ranking
Daily
Desktop + Mobile
Global
Yes
Basic
Semrush
Daily
Desktop + Mobile
Global
Advanced
Advanced
Mangools
Weekly
Desktop
Limited
Basic
No

Choose SE Ranking for balanced daily tracking, Semrush for deep historical analysis, or Mangools for simple monitoring on smaller sites.

Frequently Asked Questions

How often should I check my rankings?

Daily monitoring is ideal for competitive keywords, weekly for long-tail terms.

Should I track mobile and desktop separately?

Yes—mobile and desktop rankings can differ significantly.

What's a good visibility score?

Aim for steady growth—focus on improving your overall visibility over time.

How many keywords should I track?

Start with 50-100 core terms, expand based on your content strategy.

Should I track competitor rankings?

Yes—monitoring competitors helps identify new opportunities and threats.

Tags: Rank Tracking, SEO Tools, Performance Tracking, 2025 Review

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